How Nike Lost Stephen Curry with ONE WORD

stephen curry has almost single-handedly taken under armor from a distant afterthought of a brand to a real competitor with brands like nike and adidas. curry's name is synonymous with under armour for better or for. worse but it wasn't always like this. At one point in time stephen curry had a shoe deal with nike but then. something happened and now he doesn't let's just say if you're gonna sign an athlete. to a multi-million dollar deal you might want to know how to pronounce his name. what's up everybody it's jimmy and stephen Curry has been a huge success for nike since he signed a four-year deal with the company in 2009. To this day nike has the majority of. nba players locked into a deal. 11 of the 12 players on the u.s men's team were signed by nike even their coach. had to deal with the big swoosh nike was destined to have a shoe deals with stephan curry curry's godfather greg worked for the company curry wore nikes growing up. and even in college being a high draft pick nike usually has dibs on most. players of his caliber coming out of college it only made sense to sign with.nike and he did in 2009 in 2009 stephen curry signed a four-year deal with the company. In 2013 he really had his breakout season in the nba dropping 54 at madison square garden peep the nike zoom hyper fuses and breaking the nBA record for three-pointers made in the season we were all just beginning. to see the true potential of the future two-time mvp and so was nike. After his contract was up he was free to hear pitches from other companies and one of those companies was of course nike see just because they were the first to sign him doesn't mean he had to stick with them he was available to sign. a deal with anyone but nike did want him. The next mistake nike made during their pitch was only offering curry 2.5 million dollars. for the deal i mean don't get me wrong i'll take a cool 2,5 million. to wear some shoes any day but i'm not stephens curry under armour a much. smaller company at the time offered curry 4 million dollars but it gets worse during. nike's pitch to the curry family they used a slideshow and one-those slides. had kevin durant's name on it nike used the same exact slideshow during durant’s pitch. and forgot to change the names you can't make this stuff up i mean i've. messed up slideshows here and there in high school you know forgot to.  nike has a staggering 95.5 percent of. the market the company has even signed 74 of all nbaPlayers to a deal. three of every four nba Players has a shoe Deal with n Nike. nike also has. 11 of 15 highest paid endorsement deals in all of sports including contracts with. lebron kd mj kobe kyrie and many many more in the 2012 olympics.  the company set up a. meeting with stephan and his father dell to pitch their deal but right from the. jump something didn't seem right nike categorizes their athletes into tears no not tears tears. the top tier being athletes like kobe lebron and kd well immediately steph could tell nike didn't see him as a top tier athlete or even a priority for. that matter to start things off nike had given kyriere and anthony davis their own. youth development camps but not curry even though steph joined the league years before them. the next mistake  wasn't curry joining the league before them  for the deal  he really found his place in the 2013 season in that final year of his contract.